Variable-data printing on the 9110 is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from a database or external file. It enables the mass customization of documents, as opposed to the 'mass-production' of a single document using offset lithography.
For example, instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing allows you to print 10,000 unique documents with customized messages for each customer.
